40 % LINKER PEOPLE Young adults, years old, Male & Female.
They feel at ease in a liquid and complex reality, where the real is enhanced by the virtual.
Linker People, a group that guides the tastes and attitudes of the new twenty something's. They are characterized by a strong need to rework the world and the surrounding context in a unique and creative way, using technology as an integrated platform, meanwhile always staying in contact with the outside world.
They are considered as consumer trendsetters and great experimenters of technological behaviours. A generational nucleus open to any combination, even unexpected, of mediatic and personal experiences, in order to create and launch “shared codes” without ever identifying themselves with one single community.
30 % PREMIUM SEEKERS The Targets Men & Women, 45-60 years old.
A generational nucleus that, in different countries and in different proportions, has a disposable income and a level of culture that is enough to push them always in the search of excellence. To them, top of the range is not only of status, but also the expression of an intrinsic value. Prestigious brands are central Cultural reading of the codes of luxury Vocational consumption, less ostentatious than in the past Services side-by-side with products, as a new frontier of excellence New York
30 % PLEASURE GROWERS The Targets The cutting-edge over 60 year olds.
The Pleasure Growers do not accept the values and the behaviours typical of the Third Age. The positioning of this group involves defining a completely new and regenerated «aesthetic»: informal, young and energetic. (Re) Designing of life, now focused on themselves The search for a new intelligent hedonism and sensuality Experiential consumption Orientation to adventurous leisure Cannes.